The World Travel & Tourism Council (WTTC), the most influential private-sector organisation within the Travel & Tourism industry, today revealed that 50 new members have joined the organisation so far in 2026. The new members span the full breadth of the sector and beyond, including mobility, hospitality, travel retail, investment and insurance. Among them are Corinthia Group, Club Med, Investindustrial, Allianz Partners and Pernod Ricard, alongside eight returning members, including Uber, Barceló Hotel Group, Meliá Hotels International and Avolta.
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