WTM London: all eyes on the beauty of Italy

Breaking Travel News - Nov 4, 2026

Combining the diversity of its regions with new approaches to destination marketing, Italy is presenting a redesigned national pavilion at World Travel Market London, which opened on 3 November at ExCeL London and runs until 5 November 2026. Backed by the Ministry of Tourism and organised by ENIT S.p.A.- Italian National Tourism Boad, the Italian National Tourist Board, the pavilion covers more than 2,000 square metres and hosts institutions, destinations and tourism businesses under a single brand, ITALIA. The aim is to present the country to the international travel trade in a way that engages the senses, sparks emotion and inspires people to travel.

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